![]() ![]() ![]() Point of purchase displays-competitive edgeĪ clever way to make a product stand apart from the offerings of the competition is to provide them with a distinct space. While they can be located anywhere within the store, many brands prefer that they be positioned near tills. They are designed to stand out with bold coloring, branding, and other unique features that will draw the attention of shoppers in retail spaces. With POP displays that never change.Point of purchase displays or POP displays are a wonderful way for brands to market new products. But when we assimilate that information - when we become accustomed to it - we stop noticing. When we come across something different, we stop and pay attention because we need to process that difference and figure out how it fits into our overall understanding of the environment. You see, as humans, our brains are wired to look for patterns. People stop noticing them and move on once they’ve seen them a few times. The Novelty Always Wears OffĬompelling POP display eventually melts into the background. Reasons to keep your POP displays fresh - and evolving. Overall, the 15 displays they tested had an average impact score of 5.5 out of 10. In a recent study by Field Agent Canada, Canadian shoppers were asked to rank images of different in-store displays (across several categories), based on criteria like stopping power, strength of offer, uniqueness and conversion power. When consumers have more choice (and more shopping channels) than ever before.Ĭompetition has never been fiercer, and CPG manufacturers are battling it out Marketing is table stakes for any CPG brand - especially in this day and age, 3 Reasons You Need to Keep Your POP Displays Fresh What do those numbers tell us? The fact that more than half the typical POP display budget is earmarked for temporary displays suggests that CPG brands understand the need to constantly update and innovate on their POP displays. It’s thatĪccording to the 2016 P-O-P Trends Survey from the Path to Purchase Institute, CPG brand executives reported that 60% of their POP display spending goes to temporary or promotional displays, compared to 40% for permanent displays. Your product will end up in a shopping cart are a lot smaller. Messages and calls to action, a well-executed POP display can turn an indifferentĪren’t displaying your brand in the store in a compelling way, the chances that That’s why theĭesign of your POP display is so important. The key is to create an emotional connection with your product. Shopping off a list or not, most consumers can be swayed by in-store marketing. That represents a huge opportunity for CPG brands that rely primarily on retailers to get their product into the hands of their customers. Product, the POP display is actually targeting someone else: the Impulse Buyer.Īccording to a poll from, 5 out of 6 Americans admit to impulse buying, with 79% of those purchases being made in brick-and-mortar stores. From smaller counter-top displays to larger floor stands, every POP display has one single goal: to grab a consumer’s attention and get them to throw that product into their shopping cart.Īlready be familiar with your brand and even have purchasing intent for your POP displays have been a staple for CPG manufacturers in retail stores for decades. In-Store POP Displays Are A Golden Opportunity to Stand Out Most CPG manufacturers rely on in-store marketing to give themselves an advantage over the competition. ![]() While product packaging can differentiate your brand, the truth is that consumers are facing a sea of products as soon as they walk into any retail store. So with all the noise at the point-of-purchase, how do you make sure your product stands out?Īs I discussed in the first post in this series, product packaging is one way to stand out from the crowd - but it isn’t everything. ![]()
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |